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FUJIFILM X-A10: Cheapest X series interchangeable lens Mirrorless camera


Despite its compact and lightweight body, the X-A10 combines a 16.3 megapixel sensor with Fuji's color-reproduction technology, refined over more than 80 years, to deliver the premium image quality synonymous to the X Series with ease. This makes the X-A10 an ideal first interchangeable lens camera. Fujifilm's technology is particularly renowned for accurately reproducing skin tones, and the X-A10 is built with this advanced skin tone reproduction capability, allowing you to produce high-quality portraiture. The rear LCD employs the slide-and-tilt mechanism so that even when it is tilted 180 degrees, the LCD is not blocked by the camera, allowing 100% visibility. The grip is shaped to accommodate both normal shooting and self-portraits. When taking self portraits, you can focus and release the shutter by pressing the vertical command dial found directly below your index finger, so as to minimize camera shake. Rotating the tilting LCD upward 180 degrees activates the Eye Detection AF to automatically adjust the focus on the subject's eyes. Designed for perfect self-portraitsThe X-A10 also features the Portrait Enhancer mode for natural and beautiful skin-tone reproduction. Fujifilm's color reproduction technology, nurtured through the development of photographic film, reproduces accurate, warm skin tones, clear blue skies and lush green foliage in tones as you remember them in your mind. The APS-C sensor delivers beautifully smooth bokeh effects for portraiture and macro shots when using a shallow depth of field. The X-A10 offers a total of six Film Simulation modes, namely the true-to-life colors of PROVIA (standard), the vibrant tones and saturated colors of Velvia (vivid), the soft tones of ASTIA (soft), the documentary-style tones of CLASSIC CHROME, as well as Monochrome and Sepia. The normal sensitivity range covers ISO200 to ISO6400, while extended sensitivity settings of ISO12800 and even ISO25600 can be selected when you want to minimise camera shake. The X-A10 produces clear images with astonishingly low noise, even on low-light nightscapes and indoor shots where high ISOs are essential.Advanced Filters help you easily produce creative effects. A total of ten Advanced Filters are available, including the new “Fisheye” and “Cross Screen” as well as Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Colour. Product Video:

The compact and lightweight X-A10 has a classic retro design. The use of two Command Dials means you only need a thumb to quickly adjust aperture, shutter speed and exposure settings. Frequently used functions such as white balance, continuous shooting and the self-timer can be assigned to standalone function buttons, eliminating the need to go through the Menu screens to change settings. Its energy-efficient design means the X-A10 is capable of shooting approx. 410 frames on a single battery charge. When fitted with the standard zoom kit lens “XC16-50mmF3.5-5.6 OIS II,” the camera offers the class-leading minimum working distance of approx. 7cm from the front edge of the lens, allowing close-up macro photography. Class-leading minimum working distance and Super Intelligent Flash

When fitted with the standard lens “XC16-50mmF3.5-5.6 OIS II,” the X-A10 can approach a subject up to the class-leading minimum working distance of approx. 7cm from the edge of the lens allowing you to explore the fantastic world of close-up macro photography.The built-in pop-up flash supports the Super Intelligent Flash system that accurately controls light output according to individual scenes. When shooting indoor portraits in low-light, small items or food, the flash system reduces highlight clipping to produce images exactly as your eyes see them. Natural colours and brightness are also achieved when shooting backlit scenes or photographing a person under intense sunlight that casts strong shadows on the face.

Full HD video recording

Press the dedicated Video Recording button on the rear to easily start recording full HD (1080/30p, 25p, 24p) video.The Film Simulation function, popularly used for still images, can also be applied to video recording for a diverse range of creative effects, which can be combined with smooth bokeh, made possible with the APS-C sensor and FUJINON lenses to produce professional-looking, creative movies. Turning on the electronic image stabilization function delivers the five-axis image stabilisation that combines optical and electronic stabilization, significantly reducing a variety of camera shakes that could occur during video recording. This function allows you to record high quality video with reduced camera shake while walking around with the camera in your hand. Wireless communication functionality

To enable remote shooting from smartphones and tablet devices*Install the free FUJIFILM Camera Remote app on your smartphone or tablet and use the Wireless Communication function to transfer photos and videos to your device with a simple one-touch operation. You can view and select photos and videos in your camera or on your smartphone and then easily import them to your device. You can even attach GPS location information, obtained by your smart device, to your images.The Remote Shoot function lets you adjust exposure and other settings, focus and take photos from your smartphone or tablet device. With Remote Shooting, the app not only offers basic operations such as Touch AF and shutter speed adjustment, but also lets you adjust a variety of shooting settings or initiate video recording. It's great for group photos, self-portraits or even wildlife photography where you might want to compose your shot from a distance.Images can also be sent directly from the camera to the Instax SHARE smartphone printer for instant printing.The camera is Wi-Fi® enabled to easily back up in-camera data to your computer.

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