Western Digital unveil 1TB SDXC card!
Western Digital Corporation with a full portfolio of compelling, high-quality storage solutions like HGST, SanDisk and the WD brand have created a jaw-dropping monstrosity, the world's largest SDXC card! The SanDisk® 1TB terabyte (TB) SDXC™ card prototype was unveiled at Photokina 2016. With increasing demand for high resolution content, such as 4K and 8K, its no surprise manufacturers are finding ways to pack more data storage into tinier footprints. “Showcasing the most advanced imaging technologies is truly exciting for us,” said Dinesh Bahal, vice president, product management, Content Solutions Business Unit, Western Digital. “Sixteen years ago we introduced the first SanDisk 64MB SD™ card and today we are enabling capacities of 1TB. Over the years our goal has remained the same; continue to innovate and set the pace for the imaging industry. The SanDisk 1TB SD card prototype represents another significant achievement as growth of high-resolution content and capacity-intensive applications such as virtual reality, video surveillance and 360 video, are progressing at astounding rates.”Since the introduction of the record-breaking 512GB SanDisk Extreme PRO® SDXC UHS-I Memory Card at Photokina 2014, Western Digital has proven it can nearly double the capacity in the same SD card form factor using proprietary technology. Higher capacity cards expand the possibilities for professional videographers and photographers, giving them even greater ability to create more of the highest quality content, without the interruption of changing cards.“Just a few short years ago the idea of a 1TB capacity point in an SD card seemed so futuristic – it’s amazing that we’re now at the point where it’s becoming a reality. With the growing demand for applications like VR, we can certainly use 1TB when we’re out shooting continuous high-quality video. High-capacity cards allow us to capture more without interruption, streamlining our workflow, and eliminating the worry that we may miss a moment because we have to stop to swap out cards,” said Sam Nicholson, CEO of Stargate Studios and member of the American Society of Cinematographers. And if this wasn't amazing enough, SDXC is the new spec from the SD Association which allows a theoretical maximum of 2TB, meaning the way has been opened for manufacturers to offer bigger and bigger memory cards for cameras in the near future!