LYTRO ILLUM: The next evolution of the camera and photography?
Apart from looking sexy as hell, this camera is also a technological wonder. One exposure is no longer the end to a shot. With this camera and the software inlcuded, you enter a whole new realm of photography. Now, with a single exposure from Lytro ILLUM, you can adjust aperture, use selective focus, tilt, focus spread, animation and even 3D to differentiate yourself with multiple deliverables. In addition to exporting your images as JPG, TIFF and light field RAW files, you can also share your light field pictures asLiving Pictures, custom animations, in 3D, or as traditional 2D images. They used to make a novelty camera back in 2012, but have since entered the world of TV and cinema with PRO spec products. Lytro cameras have been employing light field technology for a few years, but this idea may become a bigger part of general photography soon. Light field photography involves recording the photo and then determining which portion of the photo you want to have in focus later. FEATURES: Sensor: Capture a deeper picture. LYTRO ILLUM's 40 Mega ray customized sensor, with Lytro's patented micro lens array technology, unlocks the ability to capture the color, intensity and direction of the light rays flowing into the camera. Lens: All you need in just one lens. The incredibly versatile 8x optical zoom, 30-250mm equivalent focal length (35 mm equivalent) with a constant f/2 aperture and 1:3 macro lets you take a wide range of shots without ever having to change your lens. Lytro Button: Compose your pictures in a new way. During image capture, an interactive depth feedback display shows the relative focus of all objects in the frame, allowing composition in three dimensions. Light Field Engine 2.0: Bigger pictures, faster processing. LYTRO ILLUM's powerful in-camera software provides real-time feedback allowing for dramatic composition of every shot. Total Control: Perfect balance of tactile controls and touch interface. With a sleek design, LYTRO ILLUM pairs the controls of a high-end camera with a state-of-the-art 4" touchscreen for ultimate flexibility and control.
